This paper aims to explore the awareness and use of strategic planning tools and techniques by Jordanian public companies in the financial, service, and industrial sectors. A cross-sectional survey was employed rather than in-depth, case study-type analysis. Single respondents, rather than multiple respondents, participated in the study for each company. This is the first study of the use of strategic planning tools and techniques in Jordan and one of the first in the Middle East as a whole. \ud\ud\udThe main findings of this research are: that the most used techniques by Jordanian companies are financial analysis (for own business), PEST or STEP analysis, Porter's five-forces analysis, and analysis of key (critical) success factors; that the managers of these companies have an awareness of most of the techniques surveyed; and that the use of strategy tools and techniques relates more to the size of company and less to the age and nature of business.
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机译:本文旨在探讨约旦上市公司在金融,服务和工业领域对战略规划工具和技术的认识和使用。采用横断面调查,而不是进行深入的案例研究类型的分析。每个公司的调查对象都是单身,而不是多位。这是约旦首次对战略规划工具和技术的使用进行的研究,也是整个中东地区的首批研究之一。 \ ud \ ud \ ud这项研究的主要发现是:约旦公司最常用的技术是财务分析(针对自己的业务),PEST或STEP分析,Porter的五力分析以及关键(关键)成功因素的分析;这些公司的经理对大多数调查技术有所了解;战略工具和技术的使用与公司规模有关,而与企业的年龄和性质无关。
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